case study
How a large streaming organization gained from Nómadas' experience in honing data strategy, strengthening internal collaboration, and ensuring superior data quality.
about the client
This data-driven global streaming organization creates digital platforms for users to enjoy world-class IP around the world. Data underpins every aspect of success - the long list of revenue generating and cost saving purposes of these data include: optimize content release windowing strategies, real-time insight into performance of marketing campaigns, maximize editorial curation efficiency, and assess impact of new features released.
overview
Media companies today operate in a fragmented digital landscape where they need to balance emerging technology, niche brands, and an expanding global footprint. At the same time, scale, efficiency, and cross-organizational learnings are required competitive differentiators.
The foundation of each of these facets is trusted and strategic modern data solutions.
This client team utilizes its unique position within the organization to address this need and develop unified, efficient backend tools and services that mobilize a host of data-driven solutions to serve insights, products, activation, and monetization.
Nómadas addressed the hurdles to achieving these goals in a matrixed conglomerate through rapid scaling, data integrity, and long-term stakeholder collaboration securing the success of the million-dollar project.
approach
TRANSLATOR
We bring the unicorn skill set of being able to quickly adjust altitude, navigating from intricate details to corporate strategy.
This enabled us to be a trusted translator collecting and negotiating clear requirements from technical and non-technical teams and honing narratives to efficiently get intentions across divides.
We produced responsibility (RACI) charts, a glossary, user guides, and other documentation.
CLARITY
Reducing static to hear a crisp, clear voice is critical to ensure that cross-team collaboration sends the right message as a part of internal product marketing.
We accomplished this by leaning in and unmasking perceived black boxes in processes, products, and vision through the creation of targeted diagrams, workflow visuals, a simplified roadmap, and a deck focused on business value.
GLUE
Keeping 15 teams, at times with directly competing priorities, in synch can seem insurmountable.
Our role kept the focus on shared goals by consistently keeping teams informed, questions answered, and ensuring feedback was collected broadly across stakeholders building trust and project engagement.
PRIORITIZED
ACTION
In a centralized solution, small details can have huge impacts as they travel through the data pipeline and live on in a data system causing inefficiencies
With past experience at all touchpoints in the data lifecycle - from data collection design to data story-telling - we were able to proactively work with stakeholders to establish prioritization methodologies and save precious resource time.
solutions
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Boiled down business needs into 25 concise product use cases for ease in prioritizing & reporting
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Prioritized 1,600 data quality test cases and 1,200 parameters across 8 platforms
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Stakeholder interviews and RACI created to set expectations and relationships
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Workflow documented including change management plan
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Data validation, test cases documentation, and bug ticket creation
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Client enablement through in-person feedback and training sessions
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Visual documentation for non-technical audiences such as diagrams and a glossary
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Condensed 100s of pages of documentation in to sample redacted visual below:
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results
$millions
Resource Costs Protected
4000+
Story Points Protected
3500+
Data Points Validated
“Excelente.”
- Senior Director, Data Platforms