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case study

Research Impact Analysis

How Nómadas created a current of positive change through impact analysis and dashboarding for a global digital research organization.

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about the client

This global research department sits atop an enormous mountain of data with the task of being the bridge between the CEO of a billion dollar company and hundreds of terabytes of data points generated by its 700 million end users.

overview

What impact do our actions make? Have our efforts made a difference to the goals? Should we continue with these changes?

 

These are some of the many questions this client was faced with answering. Through an entire suite of analysis and reporting projects, Nómadas was able to provide a surge of data-driven insights and action. 

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Nómadas supported this team through impact analysis. We measured and analyzed the impact of actions such as new releases, new features, replatforming on key performance indicators.

 

Much of the focus was on digital user behavior and digital content engagement looking at adoption, conversions, retention, cohorts, engagement rates, platform overlap, navigation pathing, technical stability, and quality of service (QoS) metrics.

approach

DISTILL

Refining and extracting salient points was the name of the game. We got in the weeds and harvested and processed data for the executive-level audience attention span.

MOBILIZE

Our outputs climaxed with tangible recommendations that led stakeholders to initiate rather than marinate on mystifying data conclusions.

CONFIDENCE

Maintaining a cause-effect format in our results armed stakeholders with a library of evidence on their decisions to give assurances to charge forward and continue to innovate at speed.

solutions

  • Performed relevant stakeholder interviews

  • Orchestrated tool audits and evaluations

  • Created interactive dashboards

  • Authored impact analysis decks

  • Presented results to stakeholders and collaborators

results

$

Resource cost saved from ineffective projects*

$

Revenue from successful feature rollouts*

%

Employee retention from work satisfaction*

* additional visibility intentionally obscured for client confidentiality

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