case study
NICKELODEON
How Nickelodeon gained from Nómadas' experience in open-source data aggregation tools to gather marketing acquisition, transactional, and subscription data sets into the cloud.
about Noggin
Noggin is a subscription learning app marketed to parents of preschoolers, designed by education experts to teach kids math, science, literacy, music, and manners. It has more than 1,500 educational videos, learning games, and ebooks. Noggin helps preschoolers learn about numbers, sounds, shapes, letters, and art through their favorite characters such as PAW Patrol, Peppa Pig, & Blue's Clues.
overview
In today's constantly changing digital environment, wrangling all your data is an ongoing challenge. It's table stakes for an app to be present on the various platforms and, in order to reach today's audiences, it needs to be marketed on another variety of platforms multiplying all the places data lives.
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A light, agile solution was imperative for Nickelodeon to be able to take action on this data quickly before the next pivot as well as retain value pivot after pivot. This was built into the solution from the ground up and then kept sharp through our ongoing maintenance.
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Lastly, but most importantly, we know how important online data privacy is, especially for any app used by children. Although the marketing efforts center on parents, we were happy to take extra steps to accommodate Nickelodeon’s rigorous standards to ensure that all data was kept secure at all times.
approach
LIGHT
Speed to market and speed of queries on the data were as important as getting access to the right data sets. Quickly knocking out the deliverables avoided an opportunity cost from loss of insights and fast queries and reports saved on important analyst resource time.
AGILE
Partnering closely with stakeholders and releasing each data source to them as it was completed in real-time was a critical piece of the approach. It gave the client ability to incrementally validate and integrate, so that they could hit the ground running. The solution itself was also designed to anticipate and adapt to changes in the source data.
ENABLE
Using the latest open-source tools allowed for an easy hand-off as well as savings on data storage costs. Combined with user-friendly documentation, it also allowed the client to own ongoing scalability of additional data sources.
PRIVACY
Nickelodeon’s framework for ensuring all data remain anonymous, non-targetable and secure was a critical component for this engagement. Building off the trust of the Amazon tool set, we provided assurance that all data collected and managed would abide by this criteria and remain under Nickelodeon’s control at all times.
solutions
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Scoured the market to uncover the very latest open-source tool releases
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Established authenticated connections to APIs
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Automated data aggregation and transformation queries
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Built in data integrity monitoring and email/text notifications
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Created technical documentation
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Hand-offs via Tableau and Excel integration documentation
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Executed client enablement through in-person sessions
results
400GB
Data Automated Monthly
13
Data Sources Integrated
< $10K/yr
Ongoing Data Storage & Querying Cost
“Great insights and perspective from across the industry, they were able to break us through a stall and took us to the next level.”
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- Jim Olstrom, Senior VP Nickelodeon Research