To say the social media landscape rapidly evolves is a cliché understatement. But the evolution is indeed occurring not only at a platform level, but also in the type and style of content that’s created on each platform targeting a variety of unique audiences who themselves are evolving. And we haven’t even mentioned change at the level of country, culture, and language! 

 

Inevitably, as a result, this client with global scale amassed a huge library of disparate content and strategies. Sitting on so much historical data without a clear lens to view it was a big missed opportunity. With so much time and money going into content production, it was essential that recipes for return-on-investment be uncovered. This client knew they needed to transition from gut-driven to data-driven, but it seemed insurmountable with such a large scale, no tools in place, and already chasing the fast pace of social platforms. 

 

This is where Nómadas was able to slip into the equation. We started from the ground up - gathered feedback across the organization, defined a blueprint of metadata to be collected describing content, customized a new tool to support the data, orchestrated how existing processes folded into the strategy, and guided the global rollout of the new approach. This end-to-end project resulted in smarter content, smarter posting schedules, and smarter financial investments.